Professional Resume

Sri Astuti

Product Development Manager | Insurance Solutions

Product development professional in the insurance industry with experience creating and launching innovative, customer-centric solutions that balance business goals and regulatory requirements. Experienced in collaborating across product, distribution, operations, and technology teams to bring insurance products from concept to launch across multiple channels and platforms. Recognized for analytical thinking, clear communication, and a strong commitment to improving how people experience insurance.
tutisriastuti@gmail.com +6285697864079
Sri Astuti

Journey

Experience

Product Development Manager

FWD Insurance

May 2022 - Present

  • Develop and launch innovative insurance products aligned with the company's customer-centric vision.
  • Engage with OJK and support product readiness activities prior to launch.
  • Coordinate with cross-functional stakeholders to move products from concept into market execution.
  • Help shape solutions that make insurance easier to understand and more relevant for customers.

Product Implementation

AIA Indonesia

April 2021 - May 2022

  • Defined requirements for iOS sales application tools in new and enhancement product development.
  • Collaborated with agency, bancassurance, and IT teams to ensure smooth delivery of new sales tools.
  • Supported development initiatives focused on customer centricity across distribution channels.
  • Managed the tester team to complete quality assurance activities within project timelines.

Product Marketing

PT Central Asia Financial (CAF)

April 2017 - December 2020

  • Acted as project manager for new product development and enhancement of existing insurance products.
  • Conducted product maintenance and market research to support product strategy.
  • Worked closely with business development channels to build partner-focused product solutions and support integration.
  • Coordinated the launch of Produk Asuransi Bersama Jagawisata in collaboration with Kemenpar, OJK, and multiple insurance companies.

Product Development Analyst

Zurich Insurance Company Ltd

September 2016 - April 2017

  • Participated in product design and development activities.
  • Prepared product submissions for OJK approval.
  • Developed supporting marketing collateral for product launches.

Product Development

Generali

March 2014 - September 2016

  • Managed new product development and enhancement of existing product offerings.
  • Conducted post-launch analysis to evaluate product performance.
  • Analyzed deviation cases to support product improvement and business decisions.

Corporate Management Trainee

Manulife Financial

January 2013 - January 2014

  • Rotated across operations, customer relations, bancassurance, and internal audit to learn end-to-end insurance business processes.
  • Delivered data analysis for sales performance reviews, exit interviews, attrition analysis, and customer satisfaction initiatives.
  • Contributed to sales contest planning and several internal audit projects across asset management, branch operations, and group claims.
  • Achieved cleanup of IDR 690,121,090.84 in company suspense amounts within three months and supported an 18 percent improvement in customer socialization demand.